I believe that the concept of professional communication should be at the heart of every business – if you cannot communicate effectively with your employees, colleagues, suppliers, clients or service users your business will fail to reach its potential.
Professional communication encompasses all forms of communication: i.e., verbal, written, visual and digital. It involves far more than merely the technically accurate communication of a message, and includes appropriate choice of tone, vocabulary and even images where applicable.
Clients commission me as a communications professional for individual projects such as the creation of a guide to their services for example, and for ongoing communication of their brand or message online.
Examples of the professional communication material I produce:
I produce a weekly package of social media communications for one of my clients.
I write or edit all formal business-to-business communication for another client.
I produce every online update (social media, blog posts, company newsletters and annually updated product brochures) for another client.
There is no single approach to professional communication that is always appropriate because ultimately what is communicated depends in part on the recipient of the communication. What’s more, the method of communication is also important to understand. For example, written web communication such as producing blog posts is an entirely different discipline to producing effective verbal face-to-face communication material such as a speech.
I understand the complexities of effective professional communication and have extensive experience in this area.
Please contact me to talk about how I can help you capture and retain your clients’ interest, talk to your suppliers, beat your competitors and be heard and understood.