I’ve been rewriting personal profiles for the last couple of weeks. The original documents I’ve been working from have to be sufficiently altered to avoid any search engine duplicate content filters.
At best content that’s seen as duplicate is not listed by the likes of Google – and at worst duplicate content can have a really bad impact on a website if too much of it is clearly lifted from elsewhere.
The reason I’m rewriting is because my client has a number of related websites, offering the likes of real estate for sale overseas, or expatriate services, and many of those advertising their legal or fiscal expertise via my client are paying for placement across all of the sites.
I enjoy the work; I like the challenge drafting something totally different that basically says absolutely the same thing. It’s playing with words, which is what I love.
However, a couple of the profiles I have to recreate were written by me originally. I find it almost impossible to re-do my own work. Because I did my very best in the first instance, I feel that anything I subsequently present will be a second best version.
So, I have to work doubly hard to make the content read well when it’s my own writing that I’m redrafting, and every step of the way is painful. I drag my feet and grind my teeth throughout the process.
I’m actually glad I have deadlines to meet otherwise I’d probably never force myself to focus and get it done!