Working with international clients, creating copy and content that converts, I help businesses like yours grow.
As an inbound content marketing professional, I produce conversion-centric copywriting, enabling you to:
• Connect to your target customers, addressing their needs and pain points;
• Shorten and ease your sales process;
• Create customer satisfaction -> leading to advocacy and repeat custom.
If you want to drive business – convert prospects into leads – leads into customers – and customers into evangelists, contact me today.
I’m a highly technical, hands-on communications leader with a wealth of knowledge and experience improving brand awareness, driving website traffic, and generating new business development leads.
I actively engage customers in interesting and captivating marketing campaigns, and focus directly on content marketing strategy for emerging brands and new products.
I also explore social media avenues to increase market penetration and draw new customers.
My areas of expertise:
|· Content Strategy
· Campaign Planning
· Website Content Development
· Strategic Planning Activities
· Social Media Development
|· Advanced Problem Solving
· Customer Engagement
· SEO & PPC
· Technical Writing
· Training & Development
For an international wealth management organisation in Dubai:
- Drastically improved consumer market engagement via social media and web presence improvement projects.
- Boosted blog views by 48.66%, landing page views by 66.1%, landing page submissions by 82.14%, email marketing clicks by 30.25%, and overall leads by 50%+ in one year.
- Drafted unique marketing and communication strategies that encompassed digital platforms. Replaced sales canvassing with strategically targeted marketing and communication plans.
- Improved SEO performance by nearly 140%.
- Strengthened and empowered marketing team members with the skills to succeed by facilitating and securing interactive training and mentorship opportunities.
For an expatriate financial planning company in Spain:
- Championed the development of a new complete website for a re-branded organisation, significantly improving user experience (UX).
- Executed ground-breaking, innovative, and compelling marketing and communication campaigns.
- Captivated the attention of new audiences that drove new business development initiatives.
For a VC-backed SaaS start-up in Scotland:
- Secured additional budgetary funding for projects after the successful launch of website/content projects that drove new business partnerships.
- Constructed social media strategy that included brand awareness and exciting content.
- Motivated users to actively engage in new products and social media campaigns.
For a variety of international investment bank clients, including Banque Paribas, Citibank, Deutsche Bank, and Commerzbank:
- Constructed a comprehensive documentation library for all in-house pricing applications.
- Collaborated with German speaking developers for technical input, and then translated that input into plain English.
- Drafted and facilitated an application training programme for in-house pricing software at Commerzbank.
- Empowered employees with the skills to efficiently and effectively use software.
Education and credentials:
Bachelor of Arts (Hons) in English · University of East Anglia – Norwich, England
Diploma in Information Technology · Swansea University – Swansea, Wales
Financial Planning Certification Levels 1, 2, & 3, Chartered Insurance Institute
Content Marketing Certified & Inbound Certified, HubSpot Academy
Life and Pensions Foundation (Currently Enrolled) Chartered Insurance Institute
Certified Content Marketer Certification (Currently Enrolled), CopyBlogger
HubSpot; WordPress; LinkedIn; Twitter; HTML; Moz; Mac OS; Microsoft Office Suite