About

As an inbound content marketing professional, I produce conversion-centric copywriting, enabling you to:

• Connect to your target customers, addressing their needs and pain points;
• Shorten and ease your sales process;
• Create customer satisfaction -> leading to advocacy and repeat custom.

If you want to drive business – convert prospects into leads – leads into customers – and customers into evangelists, contact me today.

I’m a highly technical, hands-on communications leader with a wealth of knowledge and experience improving brand awareness, driving website traffic, and generating new business development leads.

I actively engage customers in interesting and captivating marketing campaigns, and focus directly on content marketing strategy for emerging brands and new products.

I also explore social media avenues to increase market penetration and draw new customers.

My areas of expertise:

· Content Strategy

· Campaign Planning

· Website Content Development

· Strategic Planning Activities

· Social Media Development

· Advanced Problem Solving

· Customer Engagement

· SEO & PPC

· Technical Writing

· Training & Development

Selected contributions:

For an international wealth management organisation in Dubai:

Drastically improved consumer market engagement via social media and web presence improvement projects.
Boosted blog views by 48.66%, landing page views by 66.1%, landing page submissions by 82.14%, email marketing clicks by 30.25%, and overall leads by 50%+ in one year.
Drafted unique marketing and communication strategies that encompassed digital platforms. Replaced sales canvassing with strategically targeted marketing and communication plans.
Improved SEO performance by nearly 140%.
Strengthened and empowered marketing team members with the skills to succeed by facilitating and securing interactive training and mentorship opportunities.

For an expatriate financial planning company in Spain:

Championed the development of a new complete website for a re-branded organisation, significantly improving user experience (UX).
Executed ground-breaking, innovative, and compelling marketing and communication campaigns.
Captivated the attention of new audiences that drove new business development initiatives.

For a VC-backed SaaS start-up in Scotland:

Secured additional budgetary funding for projects after the successful launch of website/content projects that drove new business partnerships.
Constructed social media strategy that included brand awareness and exciting content.
Motivated users to actively engage in new products and social media campaigns.

For a variety of international investment bank clients, including Banque Paribas, Citibank, Deutsche Bank, and Commerzbank:

Constructed a comprehensive documentation library for all in-house pricing applications.
Collaborated with German speaking developers for technical input, and then translated that input into plain English.
Drafted and facilitated an application training programme for in-house pricing software at Commerzbank.
Empowered employees with the skills to efficiently and effectively use software.

Education and credentials:

Bachelor of Arts (Hons) in English · University of East Anglia – Norwich, England

Diploma in Information Technology · Swansea University – Swansea, Wales

Financial Planning Certification Levels 1, 2, & 3, Chartered Insurance Institute

Content Marketing Certified & Inbound Certified, HubSpot Academy

Life and Pensions Foundation (Currently Enrolled) Chartered Insurance Institute

Certified Content Marketer Certification (Currently Enrolled), CopyBlogger

Technical Skills:

HubSpot; WordPress; LinkedIn; Twitter; HTML; Moz; Mac OS; Microsoft Office Suite

Working with international clients, creating copy and content that converts, I help businesses like yours grow.